Apple's CEO Reportedly Pushing for More AI Features, Faster
gizmodo.com
Apple CEO John Ternus reportedly pressured software boss Craig Federighi to speed up AI development beyond simply improving Siri AI.

Apple CEO John Ternus pressured Apple senior VP of Software Engineering Craig Federighi to “accelerate the company’s road map and move quickly beyond merely making necessary improvements to Siri,” reports Bloomberg’s Mark Gurman in today’s Power On newsletter.

Citing anonymous sources, Gurman writes that Ternus is “frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors,” and pushed Federighi for changes in a meeting behind closed doors. Federighi, Gurman points out, has been considered an AI skeptic with concerns “about the technology’s privacy, security, societal and employment implications.”

  • howdy@lemmy.mlEnglish
    81·
    3 days ago

    he’s speed running customer alienation

    also what happened to tim apple?

    • reddig33@lemmy.worldEnglish
      5·
      3 days ago

      Tim was promoted to chairman of the board. Who knows what strings he’s still pulling. Either way, I am so far very unimpressed with the new CEO. And not listening to Craig Frederighi (who probably should have been made CEO) puts him on my shitlist.

      • Aatube@kbin.melroy.org
        2·
        3 days ago

        at apple, executive chairman is certainly a demotion from CEO. it seems that Cook wants to progressively retire.

      • Aatube@kbin.melroy.org
        13·
        3 days ago

        I am so far very unimpressed with the new CEO

        i mean he launched a $400 budget laptop. i would say that was very impressive. and before that, he did the Apple Silicon transition (to the M1 chip).

        Craig Frederighi (who probably should have been made CEO)

        i would be cautious of putting that much trust in people who are mainly just known for being very charismatic at presentations. it doesn’t necessarily mean they usually have good ideas, it just means they have flair. Frederighi was also the main driving force behind macOS becoming so locked down.

        • buzz@piefed.worldEnglish
          2·
          3 days ago

          and before that, he did the Apple Silicon transition (to the M1 chip).

          That transition was mostly a software problem — Federighi’s wheelhouse.

          • Aatube@kbin.melroy.org
            1·
            3 days ago

            i guess i should have been more precise that he did the Apple Silicon chips themselves. i think how fast they are is incredible