Logo has changed for better.
In ten years there will be a bold imitative to embrace history, return to the roots and past culture of excellence. It will be re-branded to Athletics Australia.
I 100% thought this would be from The Shovel before seeing the URL…
notthechaser
Is this one of those Utopia rebrands where everybody on the phone kept calling it ‘Australian Athletics’, and the CEO was always correcting them?
I’m getting real Nation Building Australia vibes.
This sounds exactly like an episode from the first season of Utopia
Yeah that’s a pretty good sign we need to cut funding for sports if the most prudent use is such useless things.
Big “The Bureau” energy.
Utopia episode.
I was certain Utopia had actually done an episode on renaming the department but could’t find it.
“Excuse me. Are you the Judean People’s Front?”
“Fuck off! ‘Judean People’s Front’. We’re the People’s Front of Judea! ‘Judean People’s Front’.”
Ooooo swapping the position of the words and adding a letter, what a bold fucking move! I can’t imagine the amount of stress that came with that rebrand…
Love watching our tax money flushed down the toilet.
Sounds like some PR agency made big bucks out of this bold rebranding
