Summary

U.S. bourbon makers are struggling with uncertainty as the Trump administration imposes, delays, and revokes tariffs.

Brough Brothers CEO Victor Yarbrough says fluctuating trade policies make planning impossible. A planned expansion into Canada was halted after Trump imposed 25% tariffs, which prompted retaliatory Canadian trade restrictions.

The EU also announced steep tariffs on bourbon in response to U.S. metal duties. Kentucky lawmakers warn tariffs will harm exports and raise prices.

Industry leaders fear long-term damage to a sector that thrived under free trade agreements.