Coordinated by the European Commission, the Consumer Protection Cooperation Network (CPC) has launched an enforcement action against Star Stable Entertainment AB to ensure a safer, more transparent experience for players of the Star Stable Online game.
There are many many examples of predatory uses of in game currencies, but here are some big reasons devs use them besides being scummy.
Giving currency for free: giving people real money isn’t something any dev wants to deal with, so giving in game currency allows this to happen. This also applies to games where you can convert free currency to premium currency.
Local currencies: currency packages can be set to local prices without having to localize the in-game economy itself. This simplifies development a lot.
Weak promotion support on distributor platforms: believe it or not, iOS and android have incredibly weak promotion and sale support. By giving in-game currency, it gets around that failing of the platforms because the game can do whatever it wants with the in-game currency.
Transparency is good, but let’s not throw the baby out with the bathwater.
Giving currency for free: giving people real money isn’t something any dev wants to deal with, so giving in game currency allows this to happen. This also applies to games where you can convert free currency to premium currency.
But this is how gift codes work, no? You’re not giving money away directly. Just give a voucher for a real currency if you want to gift users.
The original poster was saying paid currency shouldn’t exist, so I think in that scenario, you could only have vouchers for a whole in-game item. So for example if an item costed $5, then yes you could give away codes to redeem that item.
There’s also an operational overhead to doing it that way compared to in-game currency though, because setting up products in google play/iOS can be kind of a pain compared to adding them to your own systems. Generally the dev wants as much to be under their control as possible because they have more flexibility that way compared to making products in the app stores.
Also worth noting that iOS will block your app if you provide ways to get products (meaning things that cost real money) through ways other than the app store. So that means the dev wouldn’t be able to ever give you something in the game itself if that thing can also be bought. They could only give coupon codes (these are manually generated) for products to use in the app store interface.
I’d be interested to hear an example of one you’ve seen because it might be a way to approach it that I’m not thinking about.
Genshin Impact until these last few months had exactly what @onnekas@sopuli.xyz is suggesting on Google Play. You could redeem Google Play points for a voucher that gave you $3 off a real money purchase. Additionally, devs on Reddit would often post codes to give a set dollar amount off of a new app. I’m pretty positive that at least with Google Play, vouchers that can give $X off a purchase are baked into the platform in numerous ways.
Give store credit for free. Easy. Let them turn ingame currencies into store credit.
That might be difficult, i give you that, but given the amount of work companies put into their monetization schemes, i am sure a converter can be worked out. Or use dollar/euro/ruble/yuan equivalents, depending on the largest market near a smaller currency.
Store credit lets them manipulate you. They can say the minimum top up is $5. Then put the cheapest items at $3. Want two $3 items? You have to deposit at least $10! It goes on and on.
No. Just make it so you add items to a cart and purchase their exact value with real money, no in between, no scummy tactics.
(But if it was up to me, I would ban MTX altogether)
What baby? In game purchases? That’s not a baby, that’s a big shit somebody took in your tub. If transparency is too hard to implement, publishers should feel free to get rid of them altogether.
They can give items for free instead. Without currency they cant give you 90% of what you need and force you to overpay for extra.
A variable for a value is trivial. It already works perfectly fine in the store!
Sure sales on mobile… (sounds like Apple and Google would get some needed pressure to improve this area) but thats another problem, none of these purchases should be expensive enough to even warrant needing a sale in the first place.
The real reason they want in game currency is not any of these, it’s for the deception factor, avoiding refunds, upselling etc
There are many many examples of predatory uses of in game currencies, but here are some big reasons devs use them besides being scummy.
Transparency is good, but let’s not throw the baby out with the bathwater.
But this is how gift codes work, no? You’re not giving money away directly. Just give a voucher for a real currency if you want to gift users.
Can you give me an example of one you’ve seen?
The original poster was saying paid currency shouldn’t exist, so I think in that scenario, you could only have vouchers for a whole in-game item. So for example if an item costed $5, then yes you could give away codes to redeem that item.
There’s also an operational overhead to doing it that way compared to in-game currency though, because setting up products in google play/iOS can be kind of a pain compared to adding them to your own systems. Generally the dev wants as much to be under their control as possible because they have more flexibility that way compared to making products in the app stores.
Also worth noting that iOS will block your app if you provide ways to get products (meaning things that cost real money) through ways other than the app store. So that means the dev wouldn’t be able to ever give you something in the game itself if that thing can also be bought. They could only give coupon codes (these are manually generated) for products to use in the app store interface.
I’d be interested to hear an example of one you’ve seen because it might be a way to approach it that I’m not thinking about.
I guess there are no examples (yet?) because until now everybody was using in game currencies to deal with that.
But could you not give a player a voucher that says “-5€ on your next checkout” ? And then they get exactly that.
Not in google play or iOS I don’t think. Someone else may know more, though.
Genshin Impact until these last few months had exactly what @onnekas@sopuli.xyz is suggesting on Google Play. You could redeem Google Play points for a voucher that gave you $3 off a real money purchase. Additionally, devs on Reddit would often post codes to give a set dollar amount off of a new app. I’m pretty positive that at least with Google Play, vouchers that can give $X off a purchase are baked into the platform in numerous ways.
Also in some games players can trade the currency
Store credit lets them manipulate you. They can say the minimum top up is $5. Then put the cheapest items at $3. Want two $3 items? You have to deposit at least $10! It goes on and on.
No. Just make it so you add items to a cart and purchase their exact value with real money, no in between, no scummy tactics.
(But if it was up to me, I would ban MTX altogether)
Even 2 isn’t difficult. If they can set a price on the currency itself then they can set it on each item trivially.
What baby? In game purchases? That’s not a baby, that’s a big shit somebody took in your tub. If transparency is too hard to implement, publishers should feel free to get rid of them altogether.
They can give items for free instead. Without currency they cant give you 90% of what you need and force you to overpay for extra.
A variable for a value is trivial. It already works perfectly fine in the store!
Sure sales on mobile… (sounds like Apple and Google would get some needed pressure to improve this area) but thats another problem, none of these purchases should be expensive enough to even warrant needing a sale in the first place.
The real reason they want in game currency is not any of these, it’s for the deception factor, avoiding refunds, upselling etc