Most non-voters don’t hold significantly different beliefs than the voting population. In non-competitive states, it means motivating them to vote is unlikely to tip the scales. Why bother tipping the results from 60% to 55% by spending millions on it? Better to allocate those funds to a 53% to 48% potential flip.
In battleground states they do try to reach these people.
I don’t think that your assumptions are true. Non-voters tend to be more progressive than voters, because conservatives vote religiously out of a sense of duty and responsibility, and progressives vote when they feel like it.
This is a lever that moves in two directions. Voter suppression is a very real thing that happens in every American election. It’s practiced by conservative candidates for exactly the asymmetry I mention above.
Most non-voters don’t hold significantly different beliefs than the voting population. In non-competitive states, it means motivating them to vote is unlikely to tip the scales. Why bother tipping the results from 60% to 55% by spending millions on it? Better to allocate those funds to a 53% to 48% potential flip.
In battleground states they do try to reach these people.
I don’t think that your assumptions are true. Non-voters tend to be more progressive than voters, because conservatives vote religiously out of a sense of duty and responsibility, and progressives vote when they feel like it.
This is a lever that moves in two directions. Voter suppression is a very real thing that happens in every American election. It’s practiced by conservative candidates for exactly the asymmetry I mention above.