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☆ Yσɠƚԋσʂ ☆@lemmygrad.ml to US News@lemmygrad.mlEnglish · 2 months ago

Everyone Says They’ll Pay More for “Made in the USA.” So We Ran an A/B

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Everyone Says They’ll Pay More for “Made in the USA.” So We Ran an A/B

afina.com

☆ Yσɠƚԋσʂ ☆@lemmygrad.ml to US News@lemmygrad.mlEnglish · 2 months ago
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  • usa@midwest.social
  • usa@lemmy.ml
When we priced a U.S.-made version of our flagship product 85% higher than our Chinese-made one, 25,650 customers had the chance to vote with their wallets. Here’s what happened. As small business owners, we’ve heard it a thousand times: “I’d gladly pay more to support American-made.” We wanted to believe it. So we put
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    2 months ago

    “I am willing to pay more as long as there are NO cheaper options (and I will grumble about it).”

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