But they don’t have to unseat them. Even if they sell their hardware with a profit for a higher price than the PS5, there are still plenty of people that have a large catalogue of games or people that aren’t willing to pay 60-80€ for two year old games. As long as they don’t sell at a loss, they just have to get back their R&D cost, which are significantly lower than with the steam deck, since they can just scale up their existing mainboard with a better processor and more ram.

I’m sure a stationary console targeting high settings 1080p for current gen games with 4k through FSR could very easily be made for 300-400€ and would fit right in their lineup.

Why is everyone assuming that you can only make a profit if you are the market leader? Even if you have a percent of Sony and Microsofts market share in the console market, you can still make a shit load of money of it.

Their original steam machine failed because Steam OS didn’t have Proton yet back then, so devs had to create dedicated linux versions of their games, drastically reducing steams catalogue. Now that they have perfected proton, they beat PlayStation and Xbox with their massive amount of games across way more niche genres.

It could easily target people that don’t want to tinker with hardware or settings on PC but still want to have all of the games that steam offers.

German here, I actively try to avoid companies supporting the Russian Economy like Pepsi and Müller Milch. It’s just very hard to keep track of it.