Salams app is facing mounting criticism from users after the CEO of Match Group appeared to make a ‘pro-Israel’ post.

Muslim marriage app Salams has come under fire after users highlighted that it was acquired by the Match Group, with many accusing its CEO, Spencer Rascoff, of being ‘pro-Israel’.

Dozens of people on social media sites such as X and Reddit have called for Muslims to boycott the app, after a post from Rascoff’s LinkedIn page appeared to show support for Israeli soldiers.

Rascoff, who has worked for Match Group since March 2024, wrote a post on LinkedIn stating: “Proud to support Ohana co-founders Jacob Ian Halbert and Ezra Gershanok’s campaign to help cover rent bills for Israeli soldiers fighting overseas.”