Article from August of this year (not too cancerous once you get through the first two splash screens).
Reddit shares DROPPED despite increase revenue. Why? Objective signs of enshittification:
- declining active user base
- massive increases in revenue.
People are leaving so the ones that remain must be more heavily monetized, which leads to more people leaving–the enshittification death spiral.
Reddit will no longer be reporting logged-in users as a separate metric lol

did you not read the whole article?
it was us users specifically
130.3 million users is still 130.2 million more than lemmy
No way there’s that many humans. The number is diluted by bots and misreported.