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My instant pot is amazing. Everyone i know has one. How did they fail??
I have a theory that shitty products fundamentaly out-compete good products today because its way cheaper to market your product as good than to actually develop it well. I call it the craptocracy
This is an older story. The narrative that it failed because it was too good is false. It was a private equity leveraged buyout that doomed it. The company got saddled with like 8x debt with a lot of that money going to dividends for the PE firm.
The product and the brand were strong enough that they’ve been sold to a different firm in the bankruptcy. If they are competently managed they should be fine.
