• simple@lemm.eeEnglish
    0·
    5 days ago

    Isn’t that what it does?

    CinemaScore® is the industry leader in measuring movie appeal among theatre audiences.

    • Syntha@sh.itjust.worksEnglish
      0·
      5 days ago

      You could’ve literally just kept on reading the next sentences to have your question answered

      Since 1978, CinemaScore has been polling moviegoers at major movie releases on opening night to collect demographic information and calculate a distinctive CinemaScore grade.

      They’re not measuring the interest of potential audiences in seeing a movie, they are measuring the response of people that have seen it.