It’s in the article.

The breached servers stored the personal information for users of the company’s official smartphone app, including their names, dates of birth, gender, email addresses, phone numbers, order history, sexual orientation, nose length, grandmother’s maiden name, first pet’s mitochondrial DNA, average sneeze frequency, and credit card weight.

I might have made some of those up but the rest is legit.

Imagine a world where every app and website asks for and stores all kinds of information about you they don’t need. It’s crazy but just imagine. Birthdate, address, phone number, what kind of phone you have, what time of day you come to your nearest store, if you have anyone who regularly eats with you And whether they’re a child or adult…you could do some pretty scary stuff in real or digital life with that.

This is huge actually. We now know the value meal preferences of the Diet and the entire cabinet. Takaichi is cooked.